Why don't you try something new? A real film with actors is an outdated format and pretty much interchangeable. We can create a target group-specific advert that puts your product in the spotlight.
Why is a promotional video worthwhile?
A good promotional video captures the attention of your audience with storytelling and triggers emotions. It puts your brand at the centre and sets you apart from the competition.
Need a little inspiration?
Interchangeable promotional videos are a dime a dozen. But yours deserves to be something very special.
Leave the competition behind
Get your message across dynamically and stand out from the crowd.
Customised solutions for start-ups and established companies from a wide range of industries.
The collaboration was uncomplicated, fast and inspiring. With its many years of experience, Cleverclip forces you to break away from (overly) complicated language and adopt a new perspective - it's worth it!
A big thank you!
Cleverclip reduces the complex interrelationships to the essentials through the visualisations, so that the viewer quickly understands what it is all about. As expected, the collaboration with Cleverclip was pragmatic and uncomplicated. A big thank you to the whole Cleverclip team!
Structured and professional
Cleverclip used crisp explanatory videos to present our core messages precisely and concisely. The team understood our requirements straight away and our ideas were well received and integrated. Cleverclip works in a structured and professional manner, and the collaboration was flawless and pleasant at all times. Keep up the good work!
Complex becomes understandable
We value the consistent and creative implementation expertise, targeted and focussed on the essentials. Thanks to its flexible way of thinking, Cleverclip is able to present our highly complex content in a simple and understandable way.
Great experience with excellent results!
Cleverclip works professionally, efficiently and goal-orientated. Our wishes were taken seriously and yet the explainer video specialists never lost sight of the big picture. A wonderful experience that led to a very nice, exciting result.
It's so easy to turn an idea into a storyboard
How do you explain a vision and a mission? Cleverclip skilfully transformed what we had as an idea into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready within a very short time: the Biomed vision and mission explained with pinpoint accuracy!
The collaboration is uncomplicated, professional and refreshingly relaxed
We were looking for inspiring, entertaining educational and explanatory videos - in Cleverclip we have found a provider that can develop such formats precisely for us. The collaboration so far has been uncomplicated, professional and at the same time refreshingly relaxed. Many thanks for the realisation in a really tight time frame - we look forward to further joint projects!
The video, professionally narrated and produced by Cleverclip, explains our complex software in just 90 seconds. The collaboration was pleasant, uncomplicated and always comprehensible thanks to a convincing process.
We immediately felt understood by the team
Working with Cleverclip is uncomplicated, creative and to the point. We immediately felt understood by the team and were not disappointed: the results completely convinced us and our target group.
Uncomplicated and professional way of working
I appreciate the uncomplicated and professional way in which the Cleverclip artists work. The results are impressive and the collaboration gets better with every job.
Keep up the good work!
Cleverclip has managed to explain our complex business model in an easy-to-understand and original way. Our expectations regarding project organisation, handling and implementation were simply exceeded! Keep up the good work!
High quality and appealing style
Cleverclip has produced several short explanatory videos for us that get to the heart of complex issues in an understandable and clear way. The high quality and appealing style of the clips impressed us just as much as the efficient way of working and the professional expertise of the team. We are very satisfied with the result and would like to thank them for their friendly cooperation.
I particularly liked the uncomplicated cooperation
Thanks to an explanatory video by Cleverclip, we were able to explain an internal project in a friendly and simple way. I particularly liked the uncomplicated cooperation and the committed young team. Changes and criticism were professionally accepted and quickly implemented until we were completely satisfied with the solution.
Our award-winning team
We love to look at our clients' issues from a different perspective. Our mission: to rethink complex topics and convey messages clearly and with flair, no matter where, how or when.
Frequently asked questions about promotional videos
What is a promotional video?
In a promotional video, you can advertise a product, a service or your entire company. The big difference to a product video is the goal. A promotional video is intended to attract viewers to the website with a call to action, for example - it should make the audience curious. A promotional video generates leads, increases conversions and ensures more engagement on social networks.
How can I create a promotional video?
There is a rough division in the creation of promotional videos: internal or external.
If you want to create a promotional video yourself, we can recommend the following online tools:
With these tools, you can edit, animate, add sound and finish your video without a design team. You don't need any special previous knowledge either - and the best way to learn is still by doing!
Never forget the three criteria of a good promotional video when creating it: target group-oriented, composition and message.
If you are looking for external support for your video, you can either look for freelancers or an agency. If you don't have that much budget available, then you should hire freelancers. Freelancers are not tied to a company, so they are very flexible. They also have a wide range of skills. Depending on the freelancer, you may need less or more for your video. When hiring a freelancer, you need to make sure that you have someone for every step - from the script to the sound design. Agencies take over the entire production of your video - you just have to be available to answer questions so that the agency has all the necessary information. An agency is certainly not one of the cheapest options, but they will deliver first-class quality and implement your message in the best possible way to achieve the greatest possible ROI for you.
How long should a promotional video be?
Attention spans are getting shorter and shorter. So we recommend short, concise clips for promotional videos. In our experience, 1 minute is the upper limit - longer videos struggle to hold attention. But of course the content and the desired effect can change the length, which has to be decided individually for each project.
What makes a good promotional video?
Planning is the be-all and end-all. Decide what you want to advertise, where you want to show your promotional video and what effect you want to achieve. The most important features for a promotional video are
Call to action
When should I use a promotional video?
Promotional videos are flexible because they place more emphasis on impact than on details.
Possible applications are:
Social media: Use the reach of social media to generate potential customers.
Online: Enhance your webpage presence with a captivating video
Major events: Pick up undecided visitors with your appearance.