Promotional video
Why don't you try something new? A real film with actors is an outdated format and pretty much interchangeable. We can create a target group-specific advert that puts your product in the spotlight.
Why is a promotional video worthwhile?
A good promotional video captures the attention of your audience with storytelling and triggers emotions. It puts your brand at the centre and sets you apart from the competition.
Need a little inspiration?
Interchangeable promotional videos are a dime a dozen. But yours deserves to be something very special.
HPC Technology
Sunrise Snow Days
StartUp Mafia
Network
Leave the competition behind
Get your message across dynamically and stand out from the crowd.
Impressive visualisation
Animated promotional videos are a powerful tool to convey your message in a dynamic and visually appealing way. Animated promotional videos grab the attention of your target audience. These videos utilise the strengths of visual storytelling to create a memorable experience that goes beyond traditional advertising methods.
Creativity and commitment
Animated promotional videos provide a platform for creativity and engagement. They allow you to present your brand in a unique way. Animated promotional videos evoke emotions and strengthen the bond with your target group. Thanks to the flexibility of the format, you can integrate a wide range of styles and themes - from humorous to informative. This makes promotional videos ideal for different target groups and marketing objectives.
Our Customers
Customised solutions for start-ups and established companies from a wide range of industries.
Customer Statements
Schnell, effizient, partnerschaftlich
Eine sehr schöne Zusammenarbeit! Wir schätzten besonders die schnellen Feedbackzyklen, die zügige Umsetzung und die gemeinsame Kollaboration.
Keep up the good work!
Cleverclip has managed to explain our complex business model in an easy-to-understand and original way. Our expectations regarding project organisation, handling and implementation were simply exceeded! Keep up the good work!
It's so easy to turn an idea into a storyboard
How do you explain a vision and a mission? Cleverclip skilfully transformed what we had as an idea into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready within a very short time: the Biomed vision and mission explained with pinpoint accuracy!
Wir sind begeistert
Als Stiftung Swiss Bike Park waren wir begeistert vom Erklärvideo zum Second Life Battery Recharger. Das Video war schnell umgesetzt und präzise. Es half uns, die Funktionsweise des Second Life Battery Rechargers einfach zu erklären, sowohl bei Messen als auch bei Präsentationen. Die Zusammenarbeit mit Cleverclip war äusserst angenehm und effizient. Ihre Professionalität und Kreativität haben uns beeindruckt, und wir können Cleverclip wärmstens empfehlen.
Structured and professional
Cleverclip used crisp explanatory videos to present our core messages precisely and concisely. The team understood our requirements straight away and our ideas were well received and integrated. Cleverclip works in a structured and professional manner, and the collaboration was flawless and pleasant at all times. Keep up the good work!
Strukturiertes Vorgehen und schnelle Umsetzung
Die Zusammenarbeit mit Cleverclip war sehr professionell und speditiv. Besonders beeindruckt hat uns das strukturierte Vorgehen mit einer klaren Timeline, was uns enorm bei der Planung geholfen hat.
Proaktives Team & tolle Zusammenarbeit
Die Zusammenarbeit mit Cleverclip war toll. Das Team arbeitet proaktiv und die Reaktionszeiten sind kurz. Wir waren besonders beeindruckt von der klaren Struktur und dass wir immer wussten, wo wir gerade stehen und was als Nächstes kommt.
Inspiring collaboration
The collaboration was uncomplicated, fast and inspiring. With its many years of experience, Cleverclip forces you to break away from (overly) complicated language and adopt a new perspective - it's worth it!
Complex becomes understandable
We value the consistent and creative implementation expertise, targeted and focussed on the essentials. Thanks to its flexible way of thinking, Cleverclip is able to present our highly complex content in a simple and understandable way.
A big thank you!
Cleverclip reduces the complex interrelationships to the essentials through the visualisations, so that the viewer quickly understands what it is all about. As expected, the collaboration with Cleverclip was pragmatic and uncomplicated. A big thank you to the whole Cleverclip team!
Uncomplicated and professional way of working
I appreciate the uncomplicated and professional way in which the Cleverclip artists work. The results are impressive and the collaboration gets better with every job.
Straightforward collaboration
The video, professionally narrated and produced by Cleverclip, explains our complex software in just 90 seconds. The collaboration was pleasant, uncomplicated and always comprehensible thanks to a convincing process.
Our award-winning team
We love to look at our clients' issues from a different perspective. Our mission: to rethink complex topics and convey messages clearly and with flair, no matter where, how or when.
Frequently asked questions about promotional videos
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What is a promotional video?
In a promotional video, you can advertise a product, a service or your entire company. The big difference to a product video is the goal. A promotional video is intended to attract viewers to the website with a call to action, for example - it should make the audience curious. A promotional video generates leads, increases conversions and ensures more engagement on social networks.
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How can I create a promotional video?
There is a rough division in the creation of promotional videos: internal or external.
Internal
If you want to create a promotional video yourself, we can recommend the following online tools:
Biteable
Vyond
Powtoon
Animaker
With these tools, you can edit, animate, add sound and finish your video without a design team. You don't need any special previous knowledge either - and the best way to learn is still by doing!
Never forget the three criteria of a good promotional video when creating it: target group-oriented, composition and message.
External
If you are looking for external support for your video, you can either look for freelancers or an agency. If you don't have that much budget available, then you should hire freelancers. Freelancers are not tied to a company, so they are very flexible. They also have a wide range of skills. Depending on the freelancer, you may need less or more for your video. When hiring a freelancer, you need to make sure that you have someone for every step - from the script to the sound design. Agencies take over the entire production of your video - you just have to be available to answer questions so that the agency has all the necessary information. An agency is certainly not one of the cheapest options, but they will deliver first-class quality and implement your message in the best possible way to achieve the greatest possible ROI for you.
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How long should a promotional video be?
Attention spans are getting shorter and shorter. So we recommend short, concise clips for promotional videos. In our experience, 1 minute is the upper limit - longer videos struggle to hold attention. But of course the content and the desired effect can change the length, which has to be decided individually for each project.
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What makes a good promotional video?
Planning is the be-all and end-all. Decide what you want to advertise, where you want to show your promotional video and what effect you want to achieve. The most important features for a promotional video are
Quality
Individuality
Impact
Storytelling
Call to action
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When should I use a promotional video?
Promotional videos are flexible because they place more emphasis on impact than on details.
Possible applications are:
Social media: Use the reach of social media to generate potential customers.
Online: Enhance your webpage presence with a captivating video
Major events: Pick up undecided visitors with your appearance.