Corporate video
Do you want to highlight your company and get your message across effectively? Whether at a trade fair, on your website or during a presentation, an image video is the ideal tool for your external communication.
Why is a corporate video worthwhile?
A corporate video puts your company in the spotlight it deserves. It can be used in a variety of ways across various communication channels and emphasises your USP vividly and effectively. It also increases the time spent on a website and provides the necessary wow effect.
Not all corporate videos are the same
Corporate videos offer a great deal of creative freedom. We will find the right style for your project.
Shape your brand image
Corporate videos are more than just a presentation of your company - they are an opportunity to tell a story that defines and differentiates your brand.
Strengthen brand identity with corporate videos
Corporate videos are a powerful tool for shaping and consolidating your brand identity. They offer you the opportunity to present your company's values, vision and culture in an appealing and emotional way. By using high-quality visual and narrative elements, you can convey a strong message about your brand. One that your audience will remember for a long time.
Authenticity and trust
With a corporate video, you convey authenticity and build trust with your target group. You can show real stories, testimonials and insights into your company. This makes your brand tangible and trustworthy. The format is particularly suitable for emphasising the uniqueness of your brand and introducing the people behind the company.
Our Customers
Customised solutions for start-ups and established companies from a wide range of industries.
Customer Statements
Uncomplicated and professional way of working
I appreciate the uncomplicated and professional way in which the Cleverclip artists work. The results are impressive and the collaboration gets better with every job.
It's so easy to turn an idea into a storyboard
How do you explain a vision and a mission? Cleverclip skilfully transformed what we had as an idea into a simple storyboard. Thanks to efficient project management and comprehensible illustrations and animations, the scribble video was ready within a very short time: the Biomed vision and mission explained with pinpoint accuracy!
Keep up the good work!
Cleverclip has managed to explain our complex business model in an easy-to-understand and original way. Our expectations regarding project organisation, handling and implementation were simply exceeded! Keep up the good work!
Schnell, effizient, partnerschaftlich
Eine sehr schöne Zusammenarbeit! Wir schätzten besonders die schnellen Feedbackzyklen, die zügige Umsetzung und die gemeinsame Kollaboration.
Complex becomes understandable
We value the consistent and creative implementation expertise, targeted and focussed on the essentials. Thanks to its flexible way of thinking, Cleverclip is able to present our highly complex content in a simple and understandable way.
Great experience with excellent results!
Cleverclip works professionally, efficiently and goal-orientated. Our wishes were taken seriously and yet the explainer video specialists never lost sight of the big picture. A wonderful experience that led to a very nice, exciting result.
A big thank you!
Cleverclip reduces the complex interrelationships to the essentials through the visualisations, so that the viewer quickly understands what it is all about. As expected, the collaboration with Cleverclip was pragmatic and uncomplicated. A big thank you to the whole Cleverclip team!
Inspiring collaboration
The collaboration was uncomplicated, fast and inspiring. With its many years of experience, Cleverclip forces you to break away from (overly) complicated language and adopt a new perspective - it's worth it!
We immediately felt understood by the team
Working with Cleverclip is uncomplicated, creative and to the point. We immediately felt understood by the team and were not disappointed: the results completely convinced us and our target group.
Straightforward collaboration
The video, professionally narrated and produced by Cleverclip, explains our complex software in just 90 seconds. The collaboration was pleasant, uncomplicated and always comprehensible thanks to a convincing process.
Strukturiertes Vorgehen und schnelle Umsetzung
Die Zusammenarbeit mit Cleverclip war sehr professionell und speditiv. Besonders beeindruckt hat uns das strukturierte Vorgehen mit einer klaren Timeline, was uns enorm bei der Planung geholfen hat.
I particularly liked the uncomplicated cooperation
Thanks to an explanatory video by Cleverclip, we were able to explain an internal project in a friendly and simple way. I particularly liked the uncomplicated cooperation and the committed young team. Changes and criticism were professionally accepted and quickly implemented until we were completely satisfied with the solution.
Our award-winning team
We love to look at our clients' issues from a different perspective. Our mission: to rethink complex topics and convey messages clearly and with flair, no matter where, how or when.
Frequently asked questions about corporate videos
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What is a corporate video?
With a corporate video, you show viewers your mission, your company values or even your company history. This creates trust, credibility and transparency.
Common uses for corporate videos include:
Introduction of new employees
Direct customer acquisition
social media
Website
Corporate videos offer you the following:
Entertainment factor
Company in the spotlight
More engagement on social media
SEO boost
Improved employer branding
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How can I create a corporate video?
There is a rough division in the creation of corporate videos: internal or external. If you want to create a video yourself, we can recommend the following online tools:
Biteable
Vyond
Powtoon
Animaker
With these tools, you can edit, animate, add sound and finalise your video without a design team. You don't need any special previous knowledge either - and the best way to learn is still by doing!
If you're looking for external support for your video, you can either hire freelancers or an agency. If you don't have that much budget available, then you should hire freelancers. Freelancers are not tied to a company, so they are very flexible. They also have a wide range of skills. Depending on the freelancer, you may need less or more for your video. When hiring a freelancer, you need to make sure that you have someone for every step - from the script to the sound design. Agencies take over the entire production of your corporate video - you just have to be available to answer questions so that the agency has all the necessary information. An agency is certainly not one of the cheapest options, but it delivers first-class quality and realises your message in the best possible way.
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How long should an image video be?
Depending on the aim of the video, we recommend a length of approx. 90-120 seconds, whereby the optimum running time also depends on the stage in your sales funnel. In the "awareness" phase, a 1-minute video already fulfils its purpose. Which is also becoming increasingly popular: The "snack content" format. These are extremely short clips, especially for social media.
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What makes a good image video?
A good corporate video is created before the actual production. First, think about an effective video strategy with a specific goal. Take the sales funnel into account so that you address customers at the ideal point in the decision-making process. The most important features for the corporate video itself are:
Quality
Authenticity
Storytelling
SEO optimisation
Call to action
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When should I use a corporate video?
Corporate videos are related to your company, but that certainly doesn't make them static. Possible uses are:
Rebranding: Show your investors, customers and competitors your new identity in a clear and concise way.
Digitalisation: Don't take the step into the future without a clear statement.
Transformation: Use the corporate film to present your transformation to investors and employees.