Cleverclip Logo

Company Presentations. What Makes a good one?

Natalie Ediger, July 10, 2018· Meetings

How do you convince potential new customers or investors of your company? A company presentation is an indispensable product – but not just any product. In this blog, we’ll explain how you can build a really good presentation – and thus win every one of your listeners or viewers for you.

How you arouse emotions with your company presentation

Nowadays we have to convince faster than ever – and this also applies to our own company presentation. The first thing to think about is whether you will send the presentation or whether it should support you personally at a meeting. Especially decision makers have little time and will not give you a complete hour to be convinced by your company.

Show your company in such a way that it becomes tangible for the audience. Emotions, emotions, emotions! Whether you use pictures of your employees, show an image video or if possible have the important people with you – the main thing is that your viewers get a feeling for who is behind the company.

If you give a presentation on site, an object can also help you to convince. As soon as you hold something in your hand, your audience’s gaze is fixed on it and you have secured the attention. Especially if you are selling products, you should definitely have an example with you so that your audience can touch, try and use it.

How to create images with your company presentation

Facts and figures tire your audience quickly. Pictures, moving elements, text – there are many ways to convince your audience. It is important that you create images in the minds of your audience. And how do we do that? By stimulating the imagination with stories and going on a little journey together.

If, for example, you want to sell new natural cosmetics products, you could say “Our products are made without chemical ingredients and one hundred percent natural products”. Or you could take your listeners on a little journey – and it best begins with the words “Imagine… They walk through a flower meadow, feel the light wind on their skin and slowly it starts to rain lightly. Your skin absorbs the moisture and you feel yourself getting more and more energy. This is how our new skin cream feels – and is almost as pure as water without any chemical additives.”

You can create such and similar stories by simply telling stories – or you can help yourself with additional visual material. Make sure you use well-dissolved material. Images that make you think, laugh, perhaps even provoke. If you pay attention to these points, you can also use PowerPoint to create a compelling company presentation. There is also professional software that you can use to create fully animated presentations, for example.

Finally, a little tip that is often forgotten: Who knows best? The customers! Use good references for your company presentation. After all, they are the ones you have already convinced of your company – and they can now help you convince others.

And in case it still doesn’t work out despite our tips, well don’t worry! Presentation design is our strength and we are happy to support you with it. Let us provide you some inspiration!