Was sagen sie im Marketing? Content muss einen Mehrwert liefern? Die Zielgruppe aufklären? Bieten Sie eine Lösung für den “Schmerzpunkt”? Ja, so soll es sein. Dann gibt es aber auch einen Querdenker im Videomarketing, der seinen eigenen Weg gegangen ist: Das Teaser-Video. Denn wie der Name schon sagt, zielt dieses Format darauf ab, den Zuschauer […]

This year the normal everyday life has been a little bit broken, everything became a little more quiet and static. In digital life, on the other hand, exactly the opposite happened: Due to technological progress on the one hand and the sensory overload caused by conventional advertising formats on the other, the focus has shifted […]

Posts, Stories, Tweets, Likes, Uploads, Downloads…that is the everyday life of the average citizen. Since there is so much content out there, it is no longer enough to create static average content. The content must be appealing and inviting. In the area of data visualization, one format in particular has therefore proven itself: The infographic. […]

Interactive content, interactive content, interactive content – I’m talking about it, other companies are talking about it, marketing experts and of course Sir Google are talking about it. Interactive content today includes a variety of different formats. While the internet is more or less oversaturated with information about video content, quizzes and calculators, interactive platforms […]

The best Landing pages 2020  The year is coming to an end so let’s review it a bit. For a change it is not about corona, vaccinations or choleric leaders. We focus on digital marketing and show you the best landing pages of 2020. A landing page is a tricky thing – either a top […]

A WhatsApp message here. A short tweet there. In between, you send an e-mail or voice message. It’s no longer a secret that the way we communicate has changed over the recent years and decades. What happens in our private lives also applies to the communication within the company. The digitalization of internal communication. The […]

Surveys are not exactly a new groundbreaking invention. But since nowadays everything is about customer experience (CX), they are absolutely crucial. How else can you find out what your customers think about the product or service? Even if you assume that you know your customers well enough, without backing up your thoughts with actual customer […]

In my last post I have explained which elements should not be missing in an effective landing page. In addition to the clearly recognizable CTA, the product benefits, the “above the fold” rule, testimonials and a form, the landing page should also convince with a minimalist but attractive design. But what exactly does that mean […]

I would like to dedicate today’s blog post to a very special all-rounder in content marketing. An all-rounder that has the ability to present complex issues visually and understandably and can even go viral when used correctly. I am referring to the “infographic”. And since infographics have established themselves as such an enormously powerful means […]

After we’ve already learned about what interactive content is, why we need it and what formats are available, the last question is: Where exactly can we use it? Regardless of industry and target group, there are countless options. Since we are all followers of the goldfish generation and rarely read long texts to the end, […]

Interactivity is the latest trend in marketing. And above all, it is a trend that will not get old that quickly. In one of our last articles we already explained what interactive content is and emphasized its importance in content marketing.  Through the multi-sensory approach, the user actively participates and therefore interacts much more with the […]

Videos are absolute power tools in content marketing. By using moving visual storytelling, you achieve a much higher engagement of the target group than with static content. However, most of us are only familiar with the play button, eventually we pause the video and maybe (if the content producer was particularly marketing oriented) on an […]

We all know the  course of an ordinary presentation: the speaker stands frozen in one place, clicks through the slides, with a monotony similar to a horizontal asymptote. After about 10-15 minutes the attention of the audience drops to zero. If the presentation lasts a little longer, speak into a crowd that scribbles some squiggly […]

Sef.Talk Remote Work – Tools and rituals In the last Sef.Talk episode we discussed tools, rituals and working atmosphere in the home office. Among the participants were Carlo Badini (CEO Cleverclip), Tobias Häckermann (CEO Sherpany), Cristian Grossmann (CEO Beekeeper). The discussion was moderated by Corine Blesi (Managing director Swiss Economic Forum). You can find all […]

Sef.Talk Remote Work – Management and Leadership On 8 May the Sef.Talk went into its third round covering all questions about management and leadership in the home office. This time the episode was hosted by Corine Blesi, Managing Director of the Swiss Economic Forum AG. Other exciting attendees were Dr. Felix Graf (CEO NZZ AG), […]

Die besten Remote Work Tools für mehr Produktivität Fast alle wurden nach Hause geschickt, “Social Distancing” wurde zum neuen Gesellschaftstrend und im eigentlichen Büro bilden sich schon Spinnennetze und Staubmilben – Corona sei Dank. Mit anderen Worten: Die meisten von uns arbeiten von Zuhause. Das Home Office ist gerade in vielen Start-ups schon lange ein […]

Sef.Talk Remote Work – Company culture and community management  In the second Sef.Talk episode on April 30th, everything revolved around corporate culture and community management in the home office. How can a corporate culture also be established via digital channels? What role does personal contact play? How does the home office affect your own well-being? […]

Under this year’ s motto “Walk the line”, the SEF (short for Swiss Economic Forum) motivates companies to take more risks and to be willing to experiment. A motto that has become even more important due to current events. Especially in this time of crisis, agility, innovative ability and the degree of digitalization play […]

Cleverclip employees presenting the advantages of remote work  “Work from anywhere” – this has been the motto of innovative start-ups and the absolute dream of many office stallions for several years. And what has been so hip and trendy for a long time for some people has become an unwanted challenge for the others.  Covid-19 […]

Tips for effective online meetings  Most companies have already switched to a home office culture due to recent events or are in the process of transformation. Therefore, online meetings play a particularly important role in today’s working life. And this applies to internal communication as well as to the communication with customers and business partners. However, […]

Improve the written communication with your remote employees A mutated virus has taken over globally. The streets are largely deserted, the widespread panic on a massive scale. Locked up in their own four walls suffering from existential fears, people are now sitting there, hoping this nightmare to end. What at first sounds like a well-made science […]

The year is 2020, the year in which we have to rely on an increasingly appealing marketing mix. The year in which we are increasingly perishing of the goldfish generation. The year in which we have to radically rethink our content marketing. With the rising challenges in content marketing, the increasing importance of interactive content […]

A picture is worth a thousand words. A metaphor quoted to death, but with something in it in any case. In marketing it has long been said that visual elements are more effective than pure text. This is also proven by the principle “show don’t tell” . At Cleverclip, we like to live by this […]

Video Marketing as an effective content strategy  Competition is increasing across the industry, whereas the consumer’s attention span is decreasing and the daily stimulus satiation is reaching new dimensions. It’s no secret anymore that videos have established themselves in marketing as absolute all-rounders. Nor is it a new trend.  However, it is a trend that […]

Explainer video costs – what to expect What does an explainer video really cost? – A frequently asked question. Very frequently. As soon as you deal with the topic of video marketing, you will discover a variety of answers online. Everything from CHF 350 to CHF 35,000, some of them are even absolute high end […]

The ideal explainer video length If you have already been involved in video marketing, you are probably also aware that shorter videos are more effective. At least that’s what they say.  Makes sense actually, since in the age of the goldfish generation we can barely focus on single task over a longer period of time. […]

The ultimate explainer video guide – From “zero” to “hero”  You have decided to include an explainer video in your content strategy? Fantastic! You have taken the first step towards more effective marketing. But every beginning is hard and the road to the perfect explainer video can be quite bumpy. To prevent you from being […]

Succeeding with a corporate video  Those of us who do not rely on video content today have lost. Don’t believe us? Then take a look at these numbers:  Up to 85% of consumers confirm that they are more likely to buy a product after watching a video.  66% of consumers prefer video content over static […]

Convince the industry-wide audience with explainer videos  Whether a lengthy presentation, a page-long product description, a novel full of facts and figures – all these formats have one thing in common: They are boring! To retain the audience’s attention in the age of sensory overload with such content and to anchor your message in their […]