Convince investors properly Are you facing the big task of convincing potential investors? Are you trying to present your business idea vividly and standing a little on your toes? Whether in the “shark tank”, at another event or in a personal meeting, a well planned and first-class pitch deck is the be-all and end-all to convincingly […]

Interactive Content and its power in marketing  Static content is not very persuasive anymore – that’s what most of us already know.  Since your target group is not really engaging with static content, it drives only little success. Or even none?  We need content that encourages users to interact. Content that stands out from the […]

Explainer video trends for the coming year   We’re getting more digital. We have higher demands. And we have absolutely no time. Under these conditions it becomes increasingly difficult to reach the respective target group effectively. At this point, explainer videos have developed as important tools in content marketing: they wrap even complex and dry information […]

Explainer videos- The super weapon of content marketing  Perhaps you’re familiar with it: a page-long text that makes you fall asleep already throughout the second sentence. After the first paragraph you are already somewhere on Bora Bora. Of course, you can barely remember what you have read. You give up and quickly switch to your […]

Internal Communication Trends 2020  E-mails, Messenger, WhatsApp, Facebook, Insta, Skype or rather classic by phone call?  Whether with family, friends or colleagues, the possibilities for communication are boundless today. The same also applies within the company:   Digitalization has also changed internal communication enormously. Nowadays we are that overflowed with messages that it becomes increasingly difficult […]

Part 1: Why every business needs to be on Instagram  It rains little hearts, hashtags determine the everyday life and the annual vacation becomes a photo shooting. – A life without instagram – what would that be? Hard to imagine for many of us! Sad reality.  But what about the business sector? Instagram counts 25 […]

Communication in the 21st century-which model explains it best? There are many different communication models, some of which are already very old, but which have nevertheless retained their validity in the age of modern, digital communication. In some cases, they have even gained in importance when it comes to developing an optimal communication concept for […]

Visual stories as an effective communication strategy  After a long day you sit comfortably with your laptop on the couch and browse through the web. Your eyes suddenly get lost in an exciting title. You become curious. Your expectations rise. You look forward to this exciting information, a world-shattering message. You quickly click on the […]

Communication in 280 characters – how do social media influence our communication? Digital transformation, modern communication tools, social media & co. have changed the way we communicate in recent years. This applies to our everyday lives as well as to corporate communications. But what does this actually mean for verbal communication and how can we […]

Other times, other customs – How our communication has developed in recent years We are moving with great strides towards the Web 4.0, the Internet of Things too. A clear definition of the individual steps in web development can only be blurred, but one thing is clear: the Internet today differs greatly from the Internet […]

Digital (life) change is progressing inexorably and both young and established companies are facing new challenges. This applies not only to new demands on the organization, working environment, and corporate culture but also to internal and external communication within the company. This is particularly evident in the area of employer branding, where a radical turnaround […]

Our product range is becoming more diverse almost day by day. It is not always easy to present this wide range in such a way that every customer finds what he wants. But there are a few points that everyone who presents a product to potential customers can consider. Present products? The best way to […]

We at Cleverclip are confronted daily with words like illustration, desktop publishing, storytelling or communication design. For us, all this is our daily bread and butter. But especially when you’re so close, it’s good to be able to deal with certain terms in more detail. On the agenda today: communication design – and what is […]

It’s been another month since the Swiss Cleverclip group travelled together from Barcelona back to Switzerland. Our other dear colleagues have made their way back home – to Costa Rica, Germany, Bosnia or Russia, for example. And there we are with the first reason for our team retreats – the geographical distance. Reunion brings joy […]

In order for start-ups to leave a lasting impression on investors, potential customers or partners, they need a presentation about their company that is truly convincing. The product or service, problems and associated solutions, but also the team behind the company, for example, are described briefly and concisely – in a pitch deck. The goal? […]

Storytelling and interaction have belonged to mankind since time immemorial just like the X belongs to the Y. It all began when people were still telling each other stories about the fire – followed by personal exchange and cheering at sports events or in the theatre. But then, with the advent of new media, the […]

When Michel was recently invited for an event, he experienced a little surprise. Because what the client wanted and what he had commissioned were two different things. But Michael’s surprised reaction was only short-lived, because this confusion happens again and again. In this blog, I’ll explain the difference between Graphic Recording and Graphic Facilitation so […]

This month I present the tool “Empathy Map” by Dave Grey. A tool that helps you gain a better understanding of a person or a group of people. For us at Cleverclip, the be-all and end-all is the target group, the end user. Whether for explanatory videos, infographics or presentations, the first thing we do […]

In the following blog we take a closer look at the Journey Mapping and show you how, when and where it can best be used. Over the next few months we’d like to introduce some of the design-oriented tools we use at Cleverclip for both customer and internal projects. We welcome your experiences, questions and […]

You always wanted to surprise your audience with a unique presentation? Do you want to lead a workshop that your participants won’t forget in a hurry? Or do you want to make the company anniversary the highlight of the year? Then we have the idea for you: Live drawing! With so-called Graphic Recordings you offer […]

Newsletters offer a great way to interact with your customers. Not only do you reach many customers, you also build and expand your community. So how can you increase the opening rate and get more out of your newsletter? In contrast to many other marketing tools, a newsletter is free of charge and can be […]

If you want to dive into the high seas, you should know what wind strength makes it dangerous. The Beaufort scale is the most widespread system for describing wind speeds and was named after Francis Beaufort. He relied on Alexander Dalrymple’s 1795 scale, which he improved to his knowledge. The Beaufort scale has been known […]

The number three has always been considered a sacred number, the annual and life cycle has been seen as a triad in many cultures, and in fairy tales it is a recurring symbol. Aristotle had also recognized the magic of the three – his rhetorical triangle teaches us the ideal structure of stories, speeches and […]

As described in our blog article, we start each customer project with a workshop in which we sit down with the customer. You can read why we do this here. But we don’t only hold meetings when we start projects with customers, we also have to sit down together at a table for internal projects […]

The number of blogs on the Internet is endless and it’s a real challenge to know what it’s worth following. So that you don’t get lost unnecessarily in the vastness of the Internet, we’ve made you a list of our favorite blogs. This list is a small excerpt from our sources of inspiration, where we […]

Sure: The audio track is very important for every video. It is it that gives the film that certain something. Thanks to it, you can understand what is said in the video. And as a viewer you can put yourself more into the action. Besides, the film experience becomes something tangible when you are fully […]

Shift of Mindset “I just can’t draw – but I’d love to!” If you then inquire whether the person tries it in between, then in 90 percent of the cases a no comes. And then the following presumption comes to my mind: Most probably the person in question has never really tried it! I think […]

Same rut every day. The same way. The same people. The same view of the same filing cabinet. The wrong plant is still blooming and nobody has turned the page on the calendar again. So dreary are many working days. But shouldn’t work be designed to bring us joy? I think so, yes. We at […]

Dieter Rams Born on 20 May 1932 in Wiesbaden, he soon made a name for himself in the field of industrial design. In the course of half a century he has developed more than 500 products – from shavers to hifi devices to furniture – everything you can imagine is included. Rams had such an […]